Carmen Cutrì

DISTRIBUTION CHANNELS: AGENT Vs DISTRIBUTOR Marketing managers have a lot to consider when designing or selecting the distribution channel. The right choice can lead to a considerable advantage over competitors; on the other hand, inappropriate partners and wrong distribution structures can be extremely difficult to change without compromising the brand. The main issues to be …

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The traditional notion of strategic management is based on the identification of a linear relationship between the company and the external world. Strictly linked to the idea of linear dynamic, the traditional school of management recognizes a strong positive relationship between “strategic planning” and “performance”, arguing that a change in one variable must be accompanied …

From Linear to Nonlinear Management Read More »

Customer Centric Organizations place the customer at the core of all aspects of the enterprise. Be customer centric is not an event or an episode but a mindset; it is the underlying sentiment of the company that willingly decides to listen to its customers.  Although customer centricity has been a growing trend for the last …

The Customer Centric Organization Read More »