Resource Hub
Perception Vs Reality, The Power of External influences
Perceiving and making sense of different -and often contrasting- external stimuli is one of the many complex tasks that we, as humans, manage remarkably well.
The Customer Centric Organization
Being customer centric is not an event or an episode but a mindset; it is the underlying sentiment of the company that willingly decides to listen to its customers.
From Linear to NonLinear management
Following an evolutionary pattern that doesn’t necessarily pursue a known objective, the complex organization is shaped by different influences and forces. More often than not, in fact, markets and industries evolve against predictions, and organizations have to constantly change and evolve in a future that can’t be defined.
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Distribution Channels: Agency Agreement Vs Distribution Agreement
Marketing managers have a lot to consider when designing or selecting the distribution channel. The right choice can lead to a considerable advantage over competitors; on the other hand, inappropriate partners and wrong distribution structures can be extremely difficult to change without compromising the brand
Brand Engagement
Taking a proactive role, the engaged customer doesn’t act solely as recipients of the brand message but becomes brand ambassador. Brand Engagement is a process.